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Pinterest is one of my main sources of traffic, and I use Tailwind to schedule all of my Pins, including the clients I work with. One of my favorite things about Tailwind is that I can plan out a week’s worth of content in one sitting, and Tailwind will publish my Pins at the best time for my audience. With their new tool, Tailwind Create, I can save time on content creation and schedule, publish, and analyze my pins all in one place.
If you’re an amazing Pinterest VA like me, manage your own Pinterest account for business, or considering promoting your business on the platform, the launch of this content creation tool will improve your productivity without sacrificing quality.
Let’s take a look at what exactly Tailwind Create is so you can start going from idea to pin in 30 seconds!
WHAT IS TAILWIND CREATE?
The basics: Tailwind is a scheduling app with separate paid subscriptions for Pinterest and Instagram. When you sign up with their Pinterest Plus Plan, you automatically get access to Tailwind Create Free, which gives you 15 pins designs/month, 1 million free stock photos to choose from, hundreds of basic design elements and more (see end of post for additional functionality and prices).
Working with Pinterest’s best practices, the new design tool takes your content’s title, URL, branding, and images to create HUNDREDS of jaw-dropping pin design variations for you to choose from.
The best part…everything happens in one place now! You no longer have to switch browser tabs between apps when designing, scheduling or publishing your content.
DO I NEED DESIGN EXPERIENCE?
If you’re missing out on Pinterest traffic because you’re not a designer, try Tailwind Create! It automatically creates hundreds of pin designs for you to choose from. All you need to do is supply a few images, brand colors, and title. Tailwind Create takes those elements and creates something magical.
Even if you love graphic design, as I do, you can still benefit from the new content creation tool. There are hundreds of pin design variations to choose from. I was discovering pin designs I wouldn’t have thought of on my own and was surprised at their PRO quality.
Check it out for yourself, try Tailwind Create
HOW TO SAVE TIME ON CONTENT CREATION FOR PINTEREST
Designing fresh pins each week might be a joy to graphic design lovers, but for the majority of us who have a million other things we need to focus on in our business, designing pins is just one more thing we don’t have time for!
Save time on content creation by opting to use Tailwind Create.
Since getting early access to this new feature, I can confirm the amount of time you will save each week is significant.
It normally takes me 1 hour to design 10 fresh pins each week (call me a perfectionist). But with Tailwind Create, I can create as many pins in 10 minutes! This has been a game changer for me and so many of us marketing on Pinterest.
As Pinterest VA, my own personal Pinterest account often gets placed on the backburner while I focus on everyone else’s growth. I never could keep up with my strategy and my Tailwind queue was often half empty. Since the launch of Tailwind Create, I have kept up with my content creation and my queue is always full!
Watch this video to see the entire process from start to finish (a.k.a. the magic!)
TAILWIND CREATE TIPS & BEST PRACTICES
Tailwind’s new tool was created to support Pinterest’s best practices as well as content creators. Now that you know WHAT Tailwind Create is, I want to share some pro tips for you to get the most out of your experience.
Use It To Create Fresh Pins
It’s easier than ever to create multiple unique pins for the same URL the way Pinterest intended us to. With hundreds of layout options, different copy, and images, create separate ideas leading to the same URL. Not only is this a best practice to avoid appearing spammy, but it will also increase your reach by targeting different audiences with different ideas.
Choose Beautiful Pin Layouts That Are Different
There is no shortage of layout options. Change the layout, images, text options, branding and more. Use Tailwind Create to IMPROVE your graphic design and provide a better experience for your audience by having more variety in your pins.
Avoid using the same images and layouts across pins leading to the same URL. Upload multiple images to Tailwind Create that attract different audiences. Use your own images or grab high quality stock images directly in the tool.
Add Your Branding To Present Your Content on Pinterest in a Cohesive Way
It’s easy to add your brand colors and fonts to Tailwind Create. This will keep your pin designs cohesive even if the layouts, images, and titles change.
Test different brand colors and fonts on the designs until you find one that works for you.
Always Change Your Titles!
Lastly, avoid using the same title on all your pins. As you create pins using this new tool, change up the title to present your content in a different light. This is the best way to attract more people to your content and it’s easy to do as you select your designs.
WHAT DOES TAILWIND CREATE MEAN FOR YOUR CONTENT CREATION?
As I’ve discovered over the last month, Tailwind Create saves you valuable time, makes it much easier to create beautiful pin designs, follows Pinterest’s best practices, and is honestly just fun.
The content creation tool can be used by anyone marketing on Pinterest, whether you’re a business owner or Pinterest VA.
You no longer have an excuse not to market your business on Pinterest!
BEING AMAZING ON PINTEREST JUST GOT A WHOLE LOT EASIER
Start a free trial today (no credit card required), or if you’re already a subscriber, Tailwind is offering 50% off Tailwind Create until January 31st, 2021. See the pricing below: